Essays about: "Millennial Generation"

Showing result 11 - 15 of 61 essays containing the words Millennial Generation.

  1. 11. From Boomers To Zoomers: Examining Generational Sensemaking Of New Media At Work Introduced During COVID-19

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Mabel Lee; [2021-12-08]
    Keywords : COVID-19; Generations; Multigenerational workforce; New media at work; Sensemaking;

    Abstract : COVID-19 has triggered rapid digitalization in organizations worldwide. New media at work tools were introduced as companies quickly shifted to remote work. Baby Boomer, Generation-X, Millennial and Generation-Z employees had to use new media at work at short notice. READ MORE

  3. 12. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lidgren; Mikaela Major; [2021-07-02]
    Keywords : Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Abstract : The continuous growth of sustainability awareness is shaping the consumption patterns of modern consumers. However, the fashion industry is facing challenges regarding the adaptation towards more sustainable practices due to consumers’ demand for fast-paced fashion cycles. READ MORE

  4. 13. Travel intentions and risk perception in times of Covid-19 : A study on the Millennial generation of Cologne, Germany

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Natalina Lapteva; [2021]
    Keywords : Cologne; Millennials; Covid-19; travel intentions; risk perception;

    Abstract : The purpose of this thesis is to analyse the intentions to travel among the Millennials of Colognewhile considering their travel risk perception because of the corona pandemic. The target groupand population are the Millennials of Cologne, as they appeal as most suitable due to theirtechnological advancement, full age, and specific characteristics. READ MORE

  5. 14. The Importance of Sustainability Accounting; A quantitative study in the light of the values of the Millennial Generation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tobias Cramer; Mohamad Natafji; [2021]
    Keywords : Millennials and Sustainability; Millennial’s job attractions; Working motivation; Sustainability Reporting; Sustainability Accounting Frameworks; Business and Economics;

    Abstract : The thesis investigates the perceptions about the importance of sustainability issues in the Millennial generation and the connection of the results to sustainability accounting to show how useful it is. The focus is particularly on sustainability as a criterion for job decisions and the extent to which it influences the motivation at work. READ MORE

  6. 15. Green Millennials? : A Qualitative Study on the Impact of Green Marketing on European Female Millennials Purchase Behavior in the Fashion Industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Isabel Rotkirch; Larissa Lenk; [2021]
    Keywords : Green Marketing; Sustainability; Fashion Industry; Sustainable Fashion; Millennial; Purchase Behavior;

    Abstract : Background:  Distinguishing from competitors nowadays turns out to be more difficult as mass communication is a topical issue. Not only, but also in the fashion industry, sustainability is an upcoming topic, especially since this industry is deemed to be the second most polluting worldwide and strives for a change in consumerism. READ MORE