Essays about: "Millennial Generation"

Showing result 16 - 20 of 61 essays containing the words Millennial Generation.

  1. 16. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : Based on an interest to contribute to further understanding of the area of CSR marketing the purpose of this article is to explore the perceptions and effects of marketing where companies take a public standpoint in social issues. Through analysis of millennials’ perceptions and the outcomes of this type of marketing the study aims to increase the knowledge of how business as well as society are influenced. READ MORE

  3. 17. "Stuck in Hel Joseon"

    University essay from Lunds universitet/Sociologi

    Author : Ella Holttinen; [2020]
    Keywords : South Korea; Hel Joseon; millennials; compressed modernity; Confucianism; neoliberalism; human capital; achievement society; Social Sciences;

    Abstract : South Korea is well known for its development miracle: the nation has managed to develop from the state of extreme poverty to the World´s 12th largest economies in a period of five decades. However, the negative consequences and side effects of this rapid growth, and issues of the contemporary Korean society has been less discussed, especially from the perspective of the Korean youth. READ MORE

  4. 18. Trust Issues? : An explorative study about millennials understanding of trust at work

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Christopher Amoako-Atta; Timmy Le Persson; [2020]
    Keywords : Trust; Millennials; Followers; Building Trust; Work Relationship; Work environment; Follower perspective;

    Abstract : Through demographic change, millennials now make up the most substantial part of the workforce. This is relevant as they are also a generation faced with prejudice. This thesis aims to explore how millennial followers are looking at trust in work relationships and how they perceive to establish trust in work relationships to increase understanding. READ MORE

  5. 19. Designing to Increase Millennials Motivation to Engage in Volunteer Work : Utilizing User Experience Principles on a Recruitment Website

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Sofia Hedlund; [2020]
    Keywords : ;

    Abstract : Volunteers are an essential component in maintaining nonprofit organizations. To efficiently maintain nonprofit organizations, the recruitment of volunteers should cover all generations. Hence, to recruit from several generations, different means of communication have to be considered. READ MORE

  6. 20. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Keywords : Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Abstract : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. READ MORE