Essays about: "Millennial Generation"

Showing result 6 - 10 of 61 essays containing the words Millennial Generation.

  1. 6. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
    Keywords : Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

    Abstract : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. READ MORE

  3. 7. Information Credibility: How Does Argument Strength Have An Impact

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Marcus Bernette; Hampus Sjöblom; [2022]
    Keywords : Information credibility; message credibility; argument strength; persuasive communication; social media; digitalisation; perceivance; Social Sciences;

    Abstract : Determining whether the information read online is credible or not has become a crucial part of the process of consuming new information. With technology and the internet becoming all more advanced and developing continuously, the question regarding the influence of an argument’s strength on information credibility arose. READ MORE

  4. 8. Individuals’ experience of governmental data collection : A qualitative analysis of late millennial men in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Adam Svensson; [2022]
    Keywords : data collection; state surveillance; big data; surveillance; data tracking; millennials;

    Abstract : The collection of personal data has increased and developed side-to-side with the digitalization of society. It has been embedded in digital technologies where the collection and handling of personal data have become a great interest for private and public actors. READ MORE

  5. 9. A Sense of Belonging in a Corporate Environment : On how Millennials Understand and Relate to Corporate Social Responsibility

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Mladen Dimitrov; [2022]
    Keywords : corporate social responsibility CSR ; greenwashing; Millennials; sense of belonging; social identity theory SIT ; shareholder value theory; corporate citizenship theory; mixed-methods research;

    Abstract : This study investigates the correlation between Millennial workers' sense of belonging and a company’s Corporate Social Responsibility (CSR) initiatives. Bearing in mind the gap in academic research on the introspective impact CSR has on a company’s employees, this study aims to explore how the Millennial workers at one of the biggest banking and insurance companies operating in Bulgaria understand and relate to companies’ philanthropic endeavours. READ MORE

  6. 10. Millennials’ experiences with second-hand shopping online : A qualitative study about experiences, decision-making, and sustainability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Matti Hintz; Natalija Josipovic; [2022]
    Keywords : Second-hand online shopping; Millennials; Sustainability; Decision-making process;

    Abstract : Purpose - The purpose of this study is to investigate online shopping experiences and the perception of used goods among Millennials. This paper will assess how different aspect influences the Millennials' consumption of second-hand goods in a sustainable manner and regarding their decision-making process. READ MORE