Essays about: "Mingjia Peng"

Found 1 essay containing the words Mingjia Peng.

  1. 1. Creating Values for Customers : A case study of small investment service firm in China

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mingjia Peng; Cong Li; [2011]
    Keywords : Create values for customers; CRM process; relationship performance; small investment service firm.;

    Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE