Essays about: "Multichannel retail"
Showing result 1 - 5 of 17 essays containing the words Multichannel retail.
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1. Consumer multichannel buying behavior under the pandemic
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE
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2. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE
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3. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. READ MORE
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4. What is the role of pop-up stores in a multichannel environment?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE
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5. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. READ MORE