Essays about: "marketing place"
Showing result 1 - 5 of 269 essays containing the words marketing place.
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1. Viral Attraction: Incongruency in Job Adverts on Social Media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE
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2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE
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3. Long, Long Time : An Examination of Identity and Status Connected to Scenography in the Tv-Series The Last of Us (2023)
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This study examines cinematic storytelling by looking at screenshots from episode three of the tv-series The Last of Us (2023). The purpose is to illustrate how scenography in the chosen material can represent meaningful concepts about the main character's identity and statues. READ MORE
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4. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE
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5. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE