Essays about: "Natalia Michelsonas"
Found 1 essay containing the words Natalia Michelsonas.
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1. Assessment of factors influencing marketing strategies of Software as a Service or SaaS
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE
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