Essays about: "Olivia Jacobsson"

Found 2 essays containing the words Olivia Jacobsson.

  1. 1. Usability in a car pooling web application : In a carpooling application, how should information be displayed to improve usability with focus on effectiveness and attitude?

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Emilia Bylund Månsson; Olivia Jacobsson; Ludvig Hedlund; Martin Forsberg; William Rimton; Ossian Andersson; Wilma Adelsköld; Oskar Gunnarsson; William Wallstedt; [2022]
    Keywords : Usability; carpooling; web application; attitude; effectiveness; display;

    Abstract : Usability is one important factor for customers to reach satisfaction. The purpose of this report was to investigate how information should be displayed on a carpooling web application to increase usability, focusing on the aspects of effectiveness and attitude. READ MORE

  3. 2. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.

    University essay from Jönköping University

    Author : Ida Jacobsson; Olivia Friberg; [2021]
    Keywords : Diversity; Inclusion; Visual Communication; Sports Commercials; Semiotic analysis;

    Abstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE