Essays about: "Pattranit Puapongsakorn"

Found 1 essay containing the words Pattranit Puapongsakorn.

  1. 1. Exploring the Integration of Artificial Intelligence in the Ideation Stage of Product Development in Swedish Startups: Challenges, Opportunities, and Tool Utilization

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pattranit Puapongsakorn; Ema Brazdeikyte; [2023]
    Keywords : Artificial Intelligence; Product Development; Ideation Stage; AI Tools; Startups; Business and Economics;

    Abstract : The integration of Artificial Intelligence (AI) within product development has emerged as a significant area of research, especially in 2022-2023. However, there is a lack of empirical research on how AI tools are integrated into the product development process, especially within the ideation stage of startups, and what challenges and opportunities arise from this integration. READ MORE