Essays about: "Paul Nguyen"

Found 2 essays containing the words Paul Nguyen.

1. 1. Product Placement In Games : A quantitative study of how product placement in games affect on consumers' attitude towardthe brand.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Chang Zhiyu; Paul Nguyen; Erik Manestam; [2019]
   Keywords : Product Placement; Script Placement; Screen Placement; Plot Placement; Consumer Attitude; Brand.;

   Abstract : The purpose of this research paper was to explain how product placement in games influences the consumer’s attitude towards the brand. The aims during this work with the purpose in mind were to utilize quantitative methods in the pursuit of fulfilling the objective of answering how certain placement strategies can affect individual consumer’s attitudes. READ MORE

3. 2. Fostering a Culture of Sustainabilty in Municipalities through Effective Training

   University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

   Author : Jean-Paul Baron-Bonarjee; Rifat Abed Elal; Quynh Van Nguyen; [2013]
   Keywords : Eco-Municipalities; Sustainability Training; Systems Thinking; Strategic Sustainable Development; Community Engagement; Leverage Points;

   Abstract : Human society as a whole has a reached a tipping point in its relationship with the socio-ecological systems upon which it depends. All sectors of society need to be involved in addressing this crucial challenge through a raised awareness of the issues and pro-active solutions to it. READ MORE