Essays about: "Peter Modd"

Found 1 essay containing the words Peter Modd.

  1. 1. Corporate Identity Change : A qualitative research of BP

    University essay from Internationella Handelshögskolan

    Author : Peter Modd; [2011]
    Keywords : Corporate Identity; Public opinion; BP;

    Abstract : Background – Corporate identity has emerged as an interesting subject. Companies’ care about how people perceive them and it is important for companies that people have a good impression about them. Catastrophes and other happenings can seriously harm a company. Corporate identity is concerned with the personality of the organization. READ MORE