Essays about: "Place Strategy"

Showing result 1 - 5 of 531 essays containing the words Place Strategy.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. Powering Tomorrow - Implementation of Battery Energy Storage System in today's Power Grid

    University essay from Lunds universitet/Produktionsekonomi

    Author : Henrik Ramström; Krenar Gerxhaliu; [2024]
    Keywords : Battery energy storage system; Technology strategy; Resource based view; Technology acquisition; Technology life cycle; Virtual power plant; Value proposition; Ancillary services; Energy market; Innovation; Product development; Technology and Engineering;

    Abstract : Title Powering Tomorrow - Implementation of Battery Energy Storage System in today's Power Grid Authors Henrik Ramström and Krenar Gerxhaliu Supervisor Ingela Elofsson, Dept. of Production Management, Faculty of Engineering, Lund University Maricruz Bravo, Flower Infrastructure Technologies AB Background We are currently undergoing a transition in the industrial development, taking place globally. READ MORE

  4. 3. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  5. 4. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  6. 5. Urban flood risk mitigation : A perspective form urban planning

    University essay from Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser

    Author : Andreas Brandow; [2023]
    Keywords : Urban indicators; Resilience; Urban flooding; Flood protection and mitigation; Luleå;

    Abstract : Due to the global warming and climate change, an increased frequency of high intensity rains and other disasters are expected all around the world. To predict this change in climate the IPCC has created a set of climate scenarios, RCPs, that will try to predict the future climate based on how much we are able to adapt and mitigate the effects we as a species have on the environment. READ MORE