Essays about: "Place marketing"

Showing result 16 - 20 of 269 essays containing the words Place marketing.

  1. 16. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  3. 17. Analysis and Evaluation ofVisuospatial Complexity Models

    University essay from Örebro universitet/Institutionen för naturvetenskap och teknik

    Author : Bashar Hammami; Mjed Afram; [2022]
    Keywords : Complexity; Visual Complexity; Visuospatial Complexity; Strauctural Similarity Index Measurement; SSIM; Visual Clutter; Feature Congestion; Subband Entropy;

    Abstract : Visuospatial complexity refers to the level of detail or intricacy present within a scene, takinginto account both spatial and visual properties of the dynamic scene or the place (e.g.moving images, everyday driving, video games and other immersive media). There havebeen several studies on measuring visual complexity from various viewpoints, e. READ MORE

  4. 18. Marketing Sense of Place : recruiting people to Resele

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Elice Jennifer Broge Larsson; [2022]
    Keywords : sense of place; place marketing; narrative; Resele; migration;

    Abstract : This Bachelor’s thesis in rural development aims to examine the relationship between place identity and place marketing in a place prized for its efforts to attract new comers. The material has been collected through print and web-based marketing materials, observations in the village and group interviews with active members of the community. READ MORE

  5. 19. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Miina Yamada; [2022]
    Keywords : Sustainability; Japan; marketing; media; advertising; market entry;

    Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE

  6. 20. Place branding stigmatised residential areas : A study of narratives in Swedish medium-sized municipalities.

    University essay from Linköpings universitet/Institutionen för tema

    Author : Dirie Abukar; [2022]
    Keywords : ;

    Abstract : Stigma has for a long time been an issue in residential areas that have social and economic impediments, which has a detrimental impact on the local population. The thesis examines how institutions such as the police, municipalities and real-estate companies has shaped the area image through their selected initiatives. READ MORE