Essays about: "Podcast Advertising"

Showing result 1 - 5 of 6 essays containing the words Podcast Advertising.

1. 1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy

   University essay from Stockholms universitet/Kriminologiska institutionen

   Author : Ella Wendt Höjer; [2024]
   Keywords : prison; cultural criminology; Nordic exceptionalism; legitimacy; Kriminalvården;

   Abstract : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. READ MORE

3. 2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
   Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

4. 3. Sann vänskap är ljudet mellan människor

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frida Sjöström; Emma Stanciu; Erik Strålman; [2022]
   Keywords : Podcasts; credibility; trust; advertisement; building relationships; Business and Economics;

   Abstract : Problem/forskningsfråga: Hur försöker svenska podcasts skapa trovärdighet till sina lyssnare samtidigt som de marknadsför produkter och företag? och Hur tar unga lyssnare emot reklam i podcasts utifrån ett förtroendeperspektiv? Syfte: Studiens syfte är att utifrån kvalitativ metod skapa förståelse för hur annonsering i digitala kanaler påverkar podcasts trovärdighet. Den växande digitala kanalen podcast ska användas som verktyg för undersökningen. READ MORE

5. 4. Podcast Advertisers: Friends with Ulterior Motives? A Quantitative Study on the Effects of Para-Social Interaction on Podcast Advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sara Lundmark; Tette Thorén; [2017]
   Keywords : podcasts; podcast advertising; PSI; word-of-mouth; advertising effectiveness;

   Abstract : In today's cluttered advertising landscape, consumers are growing increasingly tired of marketing. Notwithstanding, the relatively new medium of podcasts has risen steadily in popularity and previous research shows that podcast is a medium where consumers are still accepting toward advertising. READ MORE

6. 5. Developing a Business Model for a Podcast Streaming Service : Case Study Analysis of Online Streaming Businesses and Identification of Success Factors

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Simon Schmitz; [2015]
   Keywords : podcast industry; online streaming; business model canvas; VRIO analysis; success factors; podcast; podcastindustri; online-streaming; business model canvas; VRIO-analys; framgångsfaktorer;

   Abstract : This study examines characteristics of successful online streaming businesses and proposes with the new gained insights a scalable business model solution for a podcast streaming service. As podcasts have just recently regained popularity after ten years of existence, there is an open opportunity to capitalize on the growing market of listeners. READ MORE