Essays about: "Tette Thorén"

Found 2 essays containing the words Tette Thorén.

1. 1. Podcast Advertisers: Friends with Ulterior Motives? A Quantitative Study on the Effects of Para-Social Interaction on Podcast Advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sara Lundmark; Tette Thorén; [2017]
   Keywords : podcasts; podcast advertising; PSI; word-of-mouth; advertising effectiveness;

   Abstract : In today's cluttered advertising landscape, consumers are growing increasingly tired of marketing. Notwithstanding, the relatively new medium of podcasts has risen steadily in popularity and previous research shows that podcast is a medium where consumers are still accepting toward advertising. READ MORE

3. 2. The Decision-Making Process of Swedish Born Global Video Game Developers – Effectuation and Causation

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Tette Thorén; Kristine Åsblom; [2014-08-12]
   Keywords : Decision-making; Effectuation; Causation; Video Game Developers; Born Global; Internationalisation;

   Abstract : The increasing globalisation of the modern world has made it possible for companies to internationalise far more rapidly than before (Andersson & Wictor, 2003) The term Born Global is an example of companies that are international almost directly after their foundation. Video game developers are good examples of Born Globals, i.e. READ MORE