Essays about: "Power-dressing"

Found 1 essay containing the word Power-dressing.

  1. 1. Power, Social Identity and Fashion Consumption : A thesis on how female executives use power-coded dressing as a tool to accentuate power as a part of their social identity.

    University essay from Stockholms universitet/Marknadsföring

    Author : Carolina Ordonez Asenjo; [2014]
    Keywords : CCT; Power-dressing; Social Identity; Power; Female Senior Managers; Female Executives; Power-Coded-Dressing; Conspicuous Consumption;

    Abstract : The aim of the thesis is to contribute to the CCT research field on social identity, by placing a focus on power from a customer perspective and studying how power can be accentuated within social identity. Theory from CCT with a focus on social identity has been used in combination with extensive literature on power and authority from a sociological perspective and literature from Fashion-Studies focusing on power-dressing, conspicuous consumption and luxury. READ MORE