Essays about: "Price promotion effects"
Showing result 1 - 5 of 10 essays containing the words Price promotion effects.
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1. They Framed Me! Promotional Framing in a Digital Environment
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE
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2. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. READ MORE
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3. Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom. Date of the Seminar: 4th June 2020 Course: BUSN39 Degree project in Global Marketing Authors: Agathe Dugleux and Puteri Nur Najwa Megat Husni Supervisor: Javier Cenamor Keywords: Consumer behaviour, Ethicality in consumption, Price promotion effects, Theory of Planned Behaviour, Structural Equation Model. READ MORE
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4. "The price of anything is the life you exchange for it" : a study on voluntary simplicity within the United States
University essay from Lunds universitet/LUCSUSAbstract : American consumption based lifestyles have a grave impact on the environment and personal wellbeing of Americans, creating unhealthy consumption patterns, unforeseen negative effects on individuals, and ultimately unsustainable lifestyles overall. Voluntary simplicity (VS), or individuals who resist consumerist tendencies seeking a higher quality of life through simplicity, is an answer to these concerns by promoting low consumption lifestyles, independence, and resilience among individuals and their lifestyles. READ MORE
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5. Creating Heroes: The Impact of a Student Union Driven Social Marketing Campaign on University Students' Awareness, Recognition and Willingness to take a stand against Bullying.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This research examines a student union-driven social marketing campaign intended to combat bullying by impacting bystander's knowledge and attitudes towards bullying at a Public University in Sweden. The campaign was designed and implemented by student volunteers over a period of five months. READ MORE
