Essays about: "Black Friday"

Found 4 essays containing the words Black Friday.

  1. 1. The Effect of Online Advertising in a Digital World : Predicting Website Visits with Dynamic Regression

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Martin Björklund; Felix Hasselblad; [2021]
    Keywords : dynamic regression; prediction; forecasting; time series; machine learning; backward elimination; marketing; advertising;

    Abstract : The goal of the thesis is to accurately predict future values of a company’s website visits and to estimate the uncertainty of those predictions. To achieve this, a dynamic regression model with an ARIMA error term is considered, using advertisement spending with lags and dummy variables for Black Friday and weekdays as predictors. READ MORE

  3. 2. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viola Eidmén; Olivia Törner; [2021]
    Keywords : Black Friday; Price Promotion; CSR; Sustainability; Brand Equity;

    Abstract : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. READ MORE

  4. 3. "Wanna browse for some Black Friday deals?" : An exploratory research uncovering meanings of Utilitarian and Hedonic motivation of Swedish consumers towards online shopping on consumption events with Black Friday Weekend as empirical example.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : David Kanter; Oskar Källström; [2019]
    Keywords : Consumption events; Black Friday; Online shopping; E-commerce; Motivation theory; Utilitarian motivation; Hedonic motivation.;

    Abstract : Background: Most current research on consumption events like Black Friday has been done in an US context. Black Friday do not have any cultural heritage or any other social connection to Sweden, however, it is already considered as the second most significant sales opportunity annually in the country. READ MORE

  5. 4. Thank God It's Black Friday

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Lundin; Julia Arvidsson; Katarina Tran; [2016]
    Keywords : Consumption events; Black Friday; Consumer motivation; Attitude; Purchase intention; Business and Economics;

    Abstract : All studied motivators had a positive effect on Attitude towards consumption events. The perception of Social interaction was stronger for offline shopping, whereas Usefulness, Convenience and Value expression were stronger for online shopping. READ MORE