Essays about: "RETAIL DESIGN"

Showing result 11 - 15 of 231 essays containing the words RETAIL DESIGN.

  1. 11. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

  3. 12. Combining transaction and page view data for more accurate product recommendations

    University essay from Umeå universitet/Institutionen för fysik

    Author : Soroush Rohani; [2023]
    Keywords : Recommendation systems; machine learning; e-commerce;

    Abstract : Recommendation systems are primarily used in e-commerce and retail to guide the user in a vast space of available items by providing personalized recommendations that fit the user's interests and need. Numerous types of recommendation systems have been introduced over the years. READ MORE

  4. 13. Analyzing the Elements on ASOS’s Product Pages that Attract and Impact User Purchase Intention

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Natalie Gullbing; Caroline Kristensen; [2023]
    Keywords : Product page; Fast-Fashion; E-commerce; Retail; User-Experience; Product Page Information; Internet Retail Process;

    Abstract : The purpose of this study is to get an idea of what impact different elements and information has on a product page in order for the user to be inclined to purchase the product. Furthermore this research will look into the possible differences and/or similarities between genders. READ MORE

  5. 14. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  6. 15. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Österlund; Sofia Lindborg; [2023]
    Keywords : Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Abstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE