Essays about: "RETAIL DESIGN"
Showing result 6 - 10 of 231 essays containing the words RETAIL DESIGN.
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6. Consumer multichannel buying behavior under the pandemic
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. READ MORE
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7. Prompt-learning and Zero-shot Text Classification with Domain-specific Textual Data
University essay from Uppsala universitet/Institutionen för lingvistik och filologiAbstract : The rapid growth of textual data in the digital age presents unique challenges in domain-specific text classification, particularly the scarcity of labeled data for many applications, due to expensive cost of manual labeling work. In this thesis, we explore the applicability of prompt-learning method, which is well-known for being suitable in few-shot scenarios and much less data-consuming, as an emerging alternative to traditional fine-tuning methods, for domain-specific text classification in the context of customer-agent interactions in the retail sector. READ MORE
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8. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. READ MORE
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9. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services
University essay from Lunds universitet/Teknisk logistikAbstract : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. READ MORE
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10. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE