Essays about: "Rahel Jonsson Brajim"
Found 1 essay containing the words Rahel Jonsson Brajim.
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1. Consumer-generated Advertising on YouTube : A quantitative study examining the effects of endorser credibility and coupon proneness on brands
University essay from Umeå universitet/FöretagsekonomiAbstract : Consumer-generated advertising on YouTube is a developing phenomenon that in the last years has grown exponentially. Recent research by Holt (2016) suggests that well-known content creators on YouTube have a large impact on brands, so great that regular firms are unable to compete with these well-known content creators. READ MORE
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