Essays about: "Tina Romanov"

Found 2 essays containing the words Tina Romanov.

1. 1. Consumer-generated Advertising on YouTube : A quantitative study examining the effects of endorser credibility and coupon proneness on brands

   University essay from Umeå universitet/Företagsekonomi

   Author : Rahel Jonsson Brajim; Tina Romanov; [2016]
   Keywords : ;

   Abstract : Consumer-generated advertising on YouTube is a developing phenomenon that in the last years has grown exponentially. Recent research by Holt (2016) suggests that well-known content creators on YouTube have a large impact on brands, so great that regular firms are unable to compete with these well-known content creators. READ MORE

3. 2. The Importance of Online Reviews : A qualitative study of how Swedish consumers search for information regarding accommodation

   University essay from Umeå universitet/Företagsekonomi

   Author : Tina Romanov; Sofia Svedin; [2014]
   Keywords : ;

   Abstract : As the Internet usage in the world has rapidly increased, information can now be shared and spread to individuals all over the world. Word-of-mouth communication that previously was communicated face-to-face can now be communicated online, through electronic word-of-mouth and user-generated content. READ MORE