Essays about: "Rebecka Ölund"

Found 2 essays containing the words Rebecka Ölund.

  1. 1. Business Model Transition in an incumbent firm

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Marie Larsson; Rebecka Ölund; [2023]
    Keywords : Business Model Innovation; BMI process; BM transition; Intra-organizational tensions; Middle Managers;

    Abstract : Business model innovation has become increasingly important for firms to remain competitive in the market. Although a vast body of research has explored the business model innovation process, less research has been devoted to the implementation phase. READ MORE

  3. 2. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE