Essays about: "SOCIAL SERVICE thesis"

Showing result 11 - 15 of 470 essays containing the words SOCIAL SERVICE thesis.

  1. 11. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Sharmin Akter; Sana Raja; [2023]
    Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

    Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

  3. 12. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
    Keywords : Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

    Abstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE

  4. 13. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  5. 14. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  6. 15. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE