Essays about: "Sachi Komatsu"

Found 1 essay containing the words Sachi Komatsu.

  1. 1. A Cross-cultural Study on Consumers’ Attitudes toward Web Advertising : A Case of Swedish and Japanese Consumers

    University essay from Institutionen för marknadsföring (MF)

    Author : Sachi Komatsu; Takuma Tsuji; [2013]
    Keywords : Web Advertising; Belief; Attitude; Seven Belief Factors; Dimensions of Culture; Sweden; Japan;

    Abstract : This research intended to clarify differences in attitudes toward Web advertising between consumers form culturally different countries. On that account, this research is conducted within the context of Japan and Sweden, which are countries that can be considered as highly different culturally. READ MORE