Essays about: "Samuel Johnson Ogundipe"

Found 1 essay containing the words Samuel Johnson Ogundipe.

  1. 1. A proposed Model for Country Branding : an experimental Application on Nigeria

    University essay from Företagsekonomi

    Author : Samuel Johnson Ogundipe; [2012]
    Keywords : Branding; Image Crisis; Rebranding; Tourism; Destination Image; Developmental Planning; Sustainable development; Country Branding Model; Nigeria;

    Abstract : In the era of globalization, countries compete with each other for attention, respect and trust of potential consumers, investors, tourists, media and governments of other nations. Branding is the most powerful tool that a nation can utilize for effective differentiation strategies and for creating competitive advantage over other nations. READ MORE