Essays about: "Sara Safaee"

Found 1 essay containing the words Sara Safaee.

  1. 1. Building Personal Brand Heritage

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Barfus; Giorgia Gaetaniello; Sara Safaee; [2023]
    Keywords : brand heritage; heritage brands; history; brand identity; brand trust; brand loyalty; Business and Economics;

    Abstract : The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.. READ MORE