Essays about: "Social media micro influencer"
Showing result 1 - 5 of 10 essays containing the words Social media micro influencer.
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1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE
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2. Doez size matter? : A qualitative research on micro influencers creation of brand awareness for startups
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Influencer marketing has in recent years developed as a new concept for both companies and individuals. Social media has presented a new way for companies to market themselves. The emerge has produced influencers and nowadays influencers need to be divided into different levels according to the number of followers. READ MORE
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3. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE
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4. The Push from Below : Contested Narratives by Bangladeshi Fans towards Influencers on YouTube in Bangladesh
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : The purpose of my research is to investigate the contestation of narratives formed by Bangladeshi fans towards online influencers on YouTube. The evolution of digital technology and the usage of social media platforms (Facebook, YouTuber, Instagram, etc.) is competing with traditional media. READ MORE
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5. BlockChain Technologies in the World of Fashion
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Blockchain, a solution for different parties to reach consensus in a peertopeer (P2P) networks, allows us to distribute data across different entities. Many areas, including financial, health care, eCommerce, marketing, can benefit from blockchain technology. Influencer marketing also takes benefit from the properties of blockchain technology. READ MORE