Essays about: "Sophia Zhang Pettersson"

Found 2 essays containing the words Sophia Zhang Pettersson.

  1. 1. Towards Sustainable Mobile Networks: AI for Zero Touch Automated Battery Control

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Sophia Zhang Pettersson; [2022]
    Keywords : ;

    Abstract : With the adaption of 5G technology, a massive increase in the number of devicesand applications that utilize mobile communication systems is expected.The mobile communications sector experiences ever-increasing electricity andcarbon footprint costs due to new services and increased demand. READ MORE

  3. 2. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    University essay from Stockholms universitet/Marknadsföring

    Author : Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Keywords : Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Abstract : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. READ MORE