Essays about: "Sponsored Search Results"

Found 4 essays containing the words Sponsored Search Results.

  1. 1. Perceived credibility of the organic and sponsored links in the search engine listings : Factors affecting the internet users' perception of the links

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Amelia Hilmersson; [2023]
    Keywords : Perceived credibility; source credibility; organic links; sponsored links; search engine marketing;

    Abstract : People choose to spend a large amount of their time on the internet these days, which has led to an increase in search engine marketing. It is a form of online marketing that displays the ads as organic and sponsored links and is considered less intrusive by internet users. READ MORE

  3. 2. Google Ads: Understanding millennials' search behavior on mobile devices

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jennifer Claesson; Henrik Gedda; [2018]
    Keywords : Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

    Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE

  4. 3. Google AdWords - Infringing or Liberalizing Trade? : A Comparative Analysis of Treatment of Google AdWords under U.S. and EU Trademark Law

    University essay from Ekonomihögskolan, ELNU

    Author : Anne-Kathrin Adler; [2012]
    Keywords : Google AdWords; trademark law; trademark liberalization; trademark infringement; keyword-advertising;

    Abstract : Since Google as the world's largest and most popular search engine encourages Internet users to browse their search results, it is naturally functioning as an advertising vehicle and has turned into the most profitable Internet company in world's history. Google's success, however, has been subject to strong criticism as one of the main concerns is linked to Google AdWords, which reveal keyword-triggered advertisements as well as sponsored links besides unsponsored search results. READ MORE

  5. 4. Buying Your Competitors’ Trademarks - A Comparative Look at Treatment of Keyword Advertising under EU and U.S. Trademark Law

    University essay from Lunds universitet/Juridiska institutionen

    Author : Johanna Hammarbro; [2011]
    Keywords : Intellectual property; trademark law; Law and Political Science;

    Abstract : The Internet poses new challenges to the legal world. One of those challenges is the sale of someone else’s trademark as a keyword in different referencing service programs on the Internet. This issue has, in the recent years become an important topic and a much-litigated issue. READ MORE