Essays about: "Stefán Már Melstað"

Found 1 essay containing the words Stefán Már Melstað.

  1. 1. Knowledge creation in a contact center’s customer relationship management system. : Implications from organizational user perspectives

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Stefán Már Melstað; [2020]
    Keywords : CRM; knowledge creation; customer knowledge; contact center;

    Abstract : This study explores the implications for knowledge creation of customer knowledge in a contact center’s CRM system. A previously developed research model which depicts CRM systems’ support to knowledge creation of customer knowledge was utilized for evaluation and comparison of collected data. READ MORE