Essays about: "Stefan Einarsson"

Found 1 essay containing the words Stefan Einarsson.

  1. 1. Increasing R&D and Marketing Integration in the Fuzzy Front End to Stimulate and Support Radical innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Sara Melin; Stefan Einarsson; [2014]
    Keywords : Innovation Radical innovation Fuzzy Front End R D and Marketing integration Large and mature companies; Technology and Engineering; Business and Economics;

    Abstract : Large and mature companies often struggle with their capability of introducing radical innovations, as they can be in conflict with existing business model, processes and bureaucracy. A vital phase of the radical innovation process is the first phase, called the Fuzzy Front End. READ MORE