Essays about: "Sustainable Innovation and Corporate image"
Found 5 essays containing the words Sustainable Innovation and Corporate image.
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1. Sustainable Innovation as the driving force in the formation of corporate image
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : The purpose of this research is to discover and examine the impact of sustainable innovation on corporate image. This paper aims to check the influence of eco-friendly innovations on the reputation of the business and then how consumers perceive and think about the business and to discover the level of this influence on small and large businesses in Pakistan we collected data from 65 employees of diverse organization through a survey questionnaire, and the results are obtained through different tests performed on SPSS. READ MORE
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2. Analysing the Drivers and Barriers for the Adoption of Eco-innovation : Case study on the Offshore Fish Farming Industry
University essay from Uppsala universitet/Industriell teknikAbstract : Global environmental challenges and sustainable business are mainconcerns for the contemporary business world. Rules and regulations aregetting stricter and changing frequently. Moreover, customers and publicare more aware of the sustainable products and services. READ MORE
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3. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector
University essay from Ekonomihögskolan, ELNUAbstract : Title: Better products, better world, better image: A study on the interaction of corporate social responsibility, new product development and brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE
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4. Green Maintenance : A literature survey on the role of maintenance for sustainable manufacturing.
University essay from Akademin för innovation, design och teknikAbstract : A growing uncertainty in the global economy is forcing many manufacturers to reassess their corporate outlook towards the environment. Today there is a growing attention to sustainability in industry accompanied by a paradigm shift towards realizing a sustainable society. READ MORE
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5. "Private Enforcement of Competition Law from a Corporate Social Responsibility Perspective; Too much of a good thing?"
University essay from Lunds universitet/Juridiska institutionenAbstract : At the beginning of this century, the EU set itself the ambitious goal of becoming the most competitive, sustainable and dynamic knowledge-based economy in the world. In this context, the concept of corporate social responsibility is gradually presenting itself as the hidden key to success. READ MORE
