Essays about: "Tablet newspaper"

Found 2 essays containing the words Tablet newspaper.

  1. 1. Consumers' Experience of Advertisements in Tablet Devices

    University essay from IHH, Företagsekonomi

    Author : Alexander Sakandelidze; [2012]
    Keywords : Tablet Device; Advertisement; Drivers; Phenomenology; Banners; Digital Advertising; Website; Pop-up; Attitudes; Media; TV; Newspaper; Traditional Media; Media Context; Technology; Ideology; Motives;

    Abstract : .... READ MORE

  3. 2. The Role of the Tablet Newspaper

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : August Bard Bringéus; Jakob Nilsson Dworsky; [2012]
    Keywords : Tablet newspaper; Digital news; Uses and Gratifications; Technology Acceptance; Innovation Adoption;

    Abstract : The newspaper industry has been struggling for quite some time now. Circulation has been in steady decline for the past decade as readers are migrating online, a place where newspapers are yet to be succesfull at charging for their content. READ MORE