Essays about: "Ted Kristensson"

Found 1 essay containing the words Ted Kristensson.

  1. 1. What to Consider When Choosing Distribution Channels – a Case Study of a Software Company

    University essay from Lunds universitet/Produktionsekonomi

    Author : Ted Kristensson; [2007]
    Keywords : Distribution Channel; Marketing Channel; Channel Partner; Value Added Reseller; Distributor; Sales cycle; Software; Email archiving; Email Compliance; Marketing flow.; Technology and Engineering;

    Abstract : EasyArchive is a vendor of an email archiving software solution. EasyArchive’s sales are not growing with the same speed as the market, which is forecasted to grow with up to 1000% within the next 5 years. EasyArchive’s direct sales force can expand but the company is also evaluating alternative marketing channels. READ MORE