Essays about: "Value Added Reseller"

Found 2 essays containing the words Value Added Reseller.

  1. 1. Predictive Maintenance as a Tool for Servitization : The case of a value-added reseller in the construction equipment industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Max Kihlborg; Adam Lilja; [2022]
    Keywords : Servitization; Productivity-as-a-Service; Predictive maintenance; Industrial maintenance; Machine learning; Value-added reseller; Construction equipment industry; Tjänstefiering; Prediktivt underhåll; Industriellt underhåll; Maskininlärning; Värdeskapande återförsäljare; Anläggningmaskinsbranschen;

    Abstract : The construction equipment industry has been slow to increase its level of servitization, compared to other related sectors such as the car and flight industries. The fundamental problem is the endless variants of machines and business settings that their customers operate in. READ MORE

  3. 2. What to Consider When Choosing Distribution Channels – a Case Study of a Software Company

    University essay from Lunds universitet/Produktionsekonomi

    Author : Ted Kristensson; [2007]
    Keywords : Distribution Channel; Marketing Channel; Channel Partner; Value Added Reseller; Distributor; Sales cycle; Software; Email archiving; Email Compliance; Marketing flow.; Technology and Engineering;

    Abstract : EasyArchive is a vendor of an email archiving software solution. EasyArchive’s sales are not growing with the same speed as the market, which is forecasted to grow with up to 1000% within the next 5 years. EasyArchive’s direct sales force can expand but the company is also evaluating alternative marketing channels. READ MORE