Essays about: "The Value Co-Creation Egg"

Found 1 essay containing the words The Value Co-Creation Egg.

  1. 1. Value Co-Creation: Multiplayer

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tobias Hansen; Konstantinos Ouranos Piludis; [2018]
    Keywords : Value Co-Creation; Gaming industry; User Generated Content; The Value Co-Creation Egg; Online gaming communities; Business and Economics;

    Abstract : This study is an initial attempt to investigate value co-creation in the gaming industry by looking at Value Co-Creation through a framework called The Value Co-Creation Egg. The aim of the framework was to identify the mechanisms of The Consumer and The Company, which ultimately led to a deeper understanding of how these actors operate within the context of The Market. READ MORE