Essays about: "Thesis in marketing strategy in health product"

Found 5 essays containing the words Thesis in marketing strategy in health product.

  1. 1. Physico-Chemical Properties, Probiotic Survival and Sensory Acceptability of a Liquid Oats-Based Beverage

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Evangelia Mitsou; [2017]
    Keywords : oat based drink; nordic berries; probiotic; synbiotic; Prevotella copri; nutritional analyses; carbohydrates; protein; fat; fibres; viscocity; beta glucans; β-glucans; shelf life; microbial analysis; sensory analysis; innovation; product development; food engineering; livsmedelsteknik; Technology and Engineering;

    Abstract : In the present thesis were studied oat based real fruit puree products. The aim was to create a new synbiotic beverage by combining the health benefits of the probiotic bacterial strain with the prebiotic ones derived from the β-glucans in oats. READ MORE

  3. 2. "Can you hand me the salt, please?" Motivational Conflicts - Heatlh v.s. Taste

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Landers; Anneka Hooijsma; [2014]
    Keywords : Health; Taste; Motivations; Cooking Salt; Consumer Culture Theory; Business and Economics;

    Abstract : Thesis purpose: to develop theory that can explain the contradictions that we see in contemporary society in the choice of cooking salt. Salt consumption can cause severe health problems. Consumers in the middle and upper classes are health aware, but seem to have other motivations for their choice in cooking salt. READ MORE

  4. 3. När leder kännedom till handling? : en studie om hur den ekologiska miljömärkningen KRAV kan nå ut till fler konsumenter

    University essay from SLU/Dept. of Economics

    Author : Oscar Palm; Fanny Skoglund; [2013]
    Keywords : KRAV; marknadsföring; kommunikation; sociala medier; målgrupp;

    Abstract : Jordbruket är den mest klimatkänsliga sektorn som både påverkas av och påverkar klimatförändringarna. Ekologiska livsmedel är att föredra ur miljösynpunkt då konstgödsel och bekämpningsmedel inte förekommer i den ekologiska odlingen. KRAV-märkningen är Sveriges mest kända miljömärkning och visar att en vara är ekologisk odlad. READ MORE

  5. 4. Environmental Friendliness as a Marketing Strategy

    University essay from IHH, Företagsekonomi

    Author : Elin Hess; Peter Timén; [2008]
    Keywords : Green marketing; customer value; Swedish food retail industry; Eco-labelling; webpage.;

    Abstract : People in Sweden have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly food products. Previously the price often determined if a customer bought the product or not. During the recent years internet has become a more widely used media than ever before. READ MORE

  6. 5. Market research for a product in the tobacco industry : A strategy- and product analysis

    University essay from Internationella Handelshögskolan

    Author : Nicklas Eriksson; [2007]
    Keywords : Market research; product analysis; marketing strategy;

    Abstract : Abstract When companies want to grow and gain market shares in a competitive industry it is im-portant to find out more about their potential market opportunities. This is often done by first conducting a market research. READ MORE