Essays about: "Tobias Rosman"
Found 1 essay containing the words Tobias Rosman.
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1. Investigating omni-channel banking opportunities in Sweden: From a user perspective
University essay from KTH/Medieteknik och interaktionsdesign, MIDAbstract : For three decades research has been conducted about the adoption of new channels and technologies within banking, examining the determinants for why people adopt a new channel or not. According to Mckinney [16], most bank customers prefer to perform as many of their transactions through one single channel and they only go to another channel when the preferred one fails. READ MORE
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