Essays about: "Tobias Rosman"

Found 1 essay containing the words Tobias Rosman.

  1. 1. Investigating omni-channel banking opportunities in Sweden: From a user perspective

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Tobias Rosman; [2015]
    Keywords : Omni-channel; cross-device; cross-platform; digital banking; channel choice.;

    Abstract : For three decades research has been conducted about the adoption of new channels and technologies within banking, examining the determinants for why people adopt a new channel or not. According to Mckinney [16], most bank customers prefer to perform as many of their transactions through one single channel and they only go to another channel when the preferred one fails. READ MORE