Essays about: "Tour operators management"

Found 5 essays containing the words Tour operators management.

  1. 1. The influence and management of the electronic Word-of-Mouth within the French tourism industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Antoine Lecoq-Vallon; Mikaël Besse; [2014]
    Keywords : e-WOM; trip retailers; online communities; online communication;

    Abstract : Purpose The purpose of the paper is to understand how crucial of importance is e-WOM within the French tourism industry with a focus on trip retailers – travel agencies and tour-operators – by observing and analyzing how they encourage and manage e-WOM.   Methodology The paper uses deductive approach with a triangulation method based on a qualitative research through 24 semi-structured telephone interviews and a quantitative research through the behavior analysis of 112 trip retailers on online communities. READ MORE

  3. 2. Stronger together: Small and medium sized tour operators in a horizontal network

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Nicola Somfleth; [2011]
    Keywords : tourism; horizontal networks; interaction of competitors; exchange theory; Social Sciences;

    Abstract : This master thesis aims at deepening the understanding of actors interacting with competitors from the same business field within the tourism sector. Special attention is paid to small and medium sized enterprises. READ MORE

  4. 3. Have we arrived yet? : Ecotourism operators managing dilemmas in Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Kristina Axheim; Jessie Kit Wah Ng; [2009]
    Keywords : Ecotourism; ecotourism operators; dilemma; three perspectives; eco-tour;

    Abstract : The concern for the environment and social aspects have been highlighting in the concept of ecotourism. Tourism is a growing industry, where ecotourism is one of the fastest growing components in tourism today. READ MORE

  5. 4. Crisis! What Crisis? A Descriptive and Normative Study on Crisis Management for Tour Operators

    University essay from Göteborgs universitet/Graduate School

    Author : Tanja Lönnroth; Akram Saboundji; [2008-02-29T09:28:10Z]
    Keywords : ;

    Abstract : This study attempts to identify crisis management practices deployed by tour operators to face crises. Tour operators exercise a pivotal role in channelling tourism flows. Nevertheless, this role is often destabilized by crises in an increasingly volatile environment. READ MORE

  6. 5. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hossain Md. Jakir; [2006]
    Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

    Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE