Essays about: "Two-Sided"

Showing result 21 - 25 of 57 essays containing the word Two-Sided.

  1. 21. A Study of the Size and Value effect on the Stockholm Stock Exchange - Are there pricing anomalies present on the Stockholm Stock Exchange?

    University essay from

    Author : Milan Arif; Daniel Bezaatpour; [2019-07-09]
    Keywords : ;

    Abstract : This thesis evaluates the financial performance of Swedish small cap stocks over the period 2000-2016. By applying CAPM and the Carhart four-factor model, we find no evidence for a size or a value effect. READ MORE

  3. 22. Make a Fashion Statement with Transparency: An experimental study on the antecedents of consumers’ perceptions of brand transparency

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Maria Victoria Rocha Guerrero; [2019]
    Keywords : Brand Transparency; Brand Effort; Message Sidedness; Sustainability Involvement; Apparel Industry; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to investigate the antecedents of brand transparency and test their impact on the customers’ perception of transparency within the apparel industry. More specifically, the study has two objectives firstly, to identify the antecedents of consumers’ perception of brand transparency, and secondly, to empirically test the identified antecedents and their impact on the perception of brand transparency. READ MORE

  4. 23. Personalization paradox: the wish to be remembered and the right to be forgotten : A qualitative study of how companies balance being personal while protecting consumers’ right to privacy

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexandra Harrysson; Julia Olsson; [2019]
    Keywords : personalization; privacy; trust; transparency; control;

    Abstract : Many argue that personalization is needed in a modern marketing strategy. Whilst there are several positive aspects of personalization, e.g. improved customer satisfaction rates, it can also lead to firms being perceived as intrusive and elicit privacy concerns. READ MORE

  5. 24. Cryptocurrency as a Payment Method in the Retail Industry : An application of Diffusion of Innovation Theory (DOI) on the characteristics of Bitcoin: the case of Bitrefill

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Collins Mukabi; Nguyen Long Vu; [2019]
    Keywords : Payment methods systems; Blockchain technology; Retail Industry; Diffusion of Innovation; Technology Acceptance Model; Bitcoin;

    Abstract : Background: The convergence of payment behaviours can contribute to the diffusion of new payment technologies and thus economic performance. There is evidence that the electrification of the retail payment system promotes the performance of the banking sector and economic growth. READ MORE

  6. 25. Exploratory study of market entry strategies for digital payment platforms

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Anna Marcinkowska; [2018]
    Keywords : Market entry; strategy; digital payment platform; platform; network effects; first mover; late entrant; early follower; klarna; swish; paypal; seqr; wywallet; homing costs; switching costs; internationalization; bankid; bank-id; cashless society; timing of entry; one-sided; two-sided; multi-sided; NFX; cross-side; cross side; same-side; same side; subsidy-side; subsidy side; money-side; money side; secondary data analysis; degrees of navigation; navigational degrees; content; cognitive load; application; mobile payment; mobile wallet;

    Abstract : The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. READ MORE