Essays about: "Value congruence"

Showing result 1 - 5 of 33 essays containing the words Value congruence.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  3. 2. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

  4. 3. The p-adic numbers and Hensel's lemma

    University essay from Lunds universitet/Matematik LTH; Lunds universitet/Matematik (naturvetenskapliga fakulteten); Lunds universitet/Matematikcentrum

    Author : Justyna Dabrowska; [2023]
    Keywords : p-adic; p-adic numbers; number theory; hensel s lemma; Mathematics and Statistics;

    Abstract : The thesis consists of four chapters, each focused on developing the knowledge and drawing new connections with the p-adic numbers and the notions that are well known from the usual analysis on the real topology. In the first chapter, we introduce the basic structure of the $p$-adics, in connection to the conergent series and field axioms. READ MORE

  5. 4. China's Green Transition: Analysing Chinese Minerals Policy, and its Impact on Zambia

    University essay from Försvarshögskolan

    Author : Richard Olsson; [2023]
    Keywords : China; Zambia; resource security; energy metals; energy minerals; copper; environment; Debt Trap Diplomacy; Pollution Haven Hypothesis; Resource Security Theory; Green Transition;

    Abstract : This study concerns the dynamics of Chinese strategic minerals policy and its effects on Zambian copper mining between 2016-2020. The essay employs a complementary—theories congruence analysis using Resource Security Theory, Debt Trap Diplomacy, and the Pollution Haven Hypothesis in order to analyse China’s actions and ascertain their effects on Zambia. READ MORE

  6. 5. Co-Creation: What Users Want - A Qualitative Study on how Social Media Users balance Motivators and Barriers to Co-Create within Marketing Activities on Social Media Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Mellin; Ioannis Diakoulakis; [2023]
    Keywords : Value Co-Creation; Co-Creation; Social Media; Social Media Marketing Activities; Social Media Users; Motivations; Barriers; Business and Economics;

    Abstract : The aim of this research is to explore motivators and barriers that customers balance when it comes to co-creation in marketing activities undertaken by brands on social media. A qualitative research strategy was decided, with semi-structured interviews as the research method. READ MORE