Essays about: "Vanessa Auer"
Found 1 essay containing the words Vanessa Auer.
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1. Touch, Swipe or Click? : Understanding information exchange (eWOM) on Instagram and how it can be encouraged
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Electronic word-of-mouth (eWOM) is known as one of the most influential factors impacting consumer behaviour. Yet, not all consumers are motivated to like, tag or comment on commercial posts online. READ MORE
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