Essays about: "Victoria Hultberg"

Found 1 essay containing the words Victoria Hultberg.

  1. 1. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Emanuelsson; Victoria Hultberg; Wilma Fridell; [2021]
    Keywords : Employer attractiveness; small city; newly graduates; functional benefits; emotional benefits; motivational benefits; reputation; recruitment; location;

    Abstract : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. READ MORE