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1. 1. The social media garden : The evolution of the relationship between followers and opinion leader on social media

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Victorine Nachtegael; [2017]
   Keywords : Opinion leader; Opinion leadership; Followers; Followership; Relationship; Social Media;

   Abstract : Social media have become more and more present in the daily life. At the same time, online communities were created about all kinds of topics and the number of opinion leaders increased. With time, those leaders attract followers, starting from nothing to millions of them. READ MORE