Essays about: "VisitSweden"

Found 4 essays containing the word VisitSweden.

1. 1. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Laura Caprioli; [2019]
   Keywords : Destination branding; Intangible cultural assets; Social media communication; Mediatization; Fika; Friluftsliv; Hygge; Social Sciences;

   Abstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE

3. 2. Practice of Online Marketing with Social Media in Tourism Destination Marketing : The Case Study of VisitSweden, Sweden

   University essay from Institutionen för ekonomi och företagande

   Author : Viet Hung Nguyen; Zhuochuan Wang; [2011]
   Keywords : Online marketing; Social media; Destination Marketing Organizations DMOs ; VisitSweden;

   Abstract : Purpose: The paper seeks to provide insights into the application of internet communication technologies with social media in tourism industry from the perspectives of destination marketing organizations (DMOs), evaluating their effectiveness for tourism destination marketing management. The specific purpose is to uncover the important role online marketing with practice of social media to build the destination brands and engage the audience to reach potential visitors. READ MORE

4. 3. Why do Americans Travel? : A Comparative Case Study of WHOPs and DINKs in the United States in cooperation with VisitSweden

   University essay from Företagsekonomi

   Author : Karin Sörensen; Denum Nimanthi Abeysekera; [2010]
   Keywords : ;

   Abstract : Purpose: The purpose of our study is to discover and learn more about the motives of American WHOP´s (Wealthy Healthy Older People, age 50 and over) and DINKs (Double Income No Kids, working couples without children, age 25-45) leisure travel and which needs they wish to satisfy. Method: The thesis is a comparative case study which is carried out as a qualitative empirical study. READ MORE

5. 4. Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Oskar Hemström; Joakim Luu; Ulrik Unenge; [2006]
   Keywords : Nation branding; nation brand; tourism marketing; destination branding; Chinese outbound tourism;

   Abstract : The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations. READ MORE