Essays about: "Women s intention"

Showing result 1 - 5 of 41 essays containing the words Women s intention.

  1. 1. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nicole Vizcaino; Emma Kettunen; [2023]
    Keywords : Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

    Abstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE

  3. 2. Exchanging 'Life' for Money? Overtime work culture and professional women's fertility intentions in China

    University essay from Lunds universitet/Graduate School

    Author : Jinxuan Lu; [2023]
    Keywords : Fertility intention; Overtime work; PLS-SEM; Vignette experiment; Theory of Planned Behavior; Social Sciences;

    Abstract : In the context of China’s concerning decline in fertility rates and the widespread normalization of the ‘996’ overtime culture, the connection between overtime work and fertility assumes considerable importance. This research is firmly grounded in the theoretical framework of the Theory of Planned Behavior (Ajzen, 1991), which investigates the complex relationship between overtime work and fertility intentions among working women of reproductive age in urban China. READ MORE

  4. 3. Analyzing the Elements on ASOS’s Product Pages that Attract and Impact User Purchase Intention

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Natalie Gullbing; Caroline Kristensen; [2023]
    Keywords : Product page; Fast-Fashion; E-commerce; Retail; User-Experience; Product Page Information; Internet Retail Process;

    Abstract : The purpose of this study is to get an idea of what impact different elements and information has on a product page in order for the user to be inclined to purchase the product. Furthermore this research will look into the possible differences and/or similarities between genders. READ MORE

  5. 4. First blood: Menarche as the foundation for women's self-realisation

    University essay from Högskolan i Gävle/Avdelningen för humaniora

    Author : Elena Iacovou; [2023]
    Keywords : Parthenogenesis; goddess-worshipping; religion; religious studies; rites of passage; liminality; existential health.;

    Abstract : Goddess-based civilisations worshipped the divine as a parthenogentic primordial creative force. Parthenogensis a Greek word that derives from parthenos “virgin” and genesis “from the beginning” was the path of liberation or rebirth into one’s divine nature. READ MORE

  6. 5. The gender equal country’s glass ceiling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Lindblom; [2022]
    Keywords : Gender Equality; Female Entrepreneurship; New Venture Creation; Hindrances; Sweden; Business and Economics;

    Abstract : The overall purpose of this research is to explore why female entrepreneurs, despite the equality that exists in Sweden, engage less in entrepreneurship compared to male entrepreneurs. The study is inductive and conducted through a qualitative approach with 6 case studies. READ MORE