Essays about: "Sportswear"
Showing result 1 - 5 of 37 essays containing the word Sportswear.
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1. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE
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2. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. READ MORE
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3. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE
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4. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE
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5. Integrating the Planetary Boundaries Framework into Corporate Sustainability Reporting : An explorative study defining a Planetary Boundary based framework for Information Communication Technology Providers
University essay from KTH/Hållbar utveckling, miljövetenskap och teknikAbstract : Climate change is often the main environmental focus in corporate sustainability reporting, but corporations’ impacts stretch further, making it is necessary to consider additional aspects such as biodiversity, freshwater scarcity, and pollution. While some studies aiming to downscale the planetary boundary framework onto smaller settings does exist, literature for company scales is scarce. READ MORE