Essays about: "Yiming Yuan"

Found 2 essays containing the words Yiming Yuan.

  1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

    University essay from

    Author : Yiming Yuan; Ziying Lai; [2023]
    Keywords : ;

    Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

  3. 2. An exploration of drivers and inhibitors of digital transformation in professional service firms : A multiple case study in management consulting industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Xiaoyu Zhai; Yiming Yuan; Sara Hooton; [2020]
    Keywords : Digitisation; Digitalisation; Digital Transformation; Disruptive Technology; Professional Services Firms; Managing Consulting Firms;

    Abstract : Background: Professional services have not been digitally disrupted in more than decades. Different emerging technologies are changing the business environment today. The rapidly increasing amount of different available technologies are affecting organisations and their industries and require them to conduct digital transformation (DT). READ MORE