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Found 2 essays matching the above criteria.

1. 1. HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Filip Christensen; Peter Skoggård; [2017]
   Keywords : humor; television advertising; U.S.; Sweden; culture; language; globalization; adaptation; standardization; consumer experience; humor; tv-reklam; Amerika; USA; Sverige; kultur; språk; globalisering; anpassning; standardisering; konsumentupplevelse;

   Abstract : Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. READ MORE

3. 2. Standardization vs. Adaption within Advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Fredholm; Saba Slatiel; [2015]
   Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE